A Website Management Team (WMT) can be defined as an authorizing body of a website responsible for setting and achieving high-level goals for a site. This body includes content owner stakeholders and site production staff.^[10] In some organizations, a Chief Web Officer leads the WMT.

Responsibilities and authorities of website staff may be grouped by strategic, tactical and operational roles, and may be organized as a cross-functional web team. A strategic site sponsor articulates the high-level vision of the site, and determines if the vision is adequately fulfilled; a tactical-level staff translates the vision into detail by prioritizing projects, specifying site design and negotiating placement of content.^[11] The tactical staff may be a group serving on a website governance board or steering team representing the main constituencies as defined by the organization's overall business plan.^[12]