JoAnn Hackos' Content Management for Dynamic Web Delivery^[6] argues for four "components": authoring, repository, assembly/linking, and publishing.

In Managing Enterprise Content,^[7] Ann Rockley argues for the planning of content reuse through four stages: create, review, manage, deliver. A stage can have sub-stages; for example, the "create" stage has three sub-stages: planning, design, and authoring and revision. She notes that content is often created by individuals working in isolation inside an enterprise (the coined term is the Content Silo Trap). To counter this content silo effect, she recommends using a "unified content strategy," "a repeatable method of identifying all content requirements up front, creating consistently structured content for reuse, managing that content in a definitive source, and assembling content on demand to meet your customers’ needs."^[8]