Not all potential users of web templates have the willingness and ability to hire developers to design a system for their needs. Additionally, some may wish to use the web but have limited or no technical proficiency. For these reasons, a number of developers and vendors have released web templates specifically for reuse by non-technical people. Although web template reusability is also important for even highly-skilled and technically experienced developers, it is especially critical to those who rely on simplicity and "ready-made" web solutions.

Such "ready-made" web templates are sometimes free, and easily made by an individual domestically. However, specialized web templates are sometimes sold online. Although there are numerous commercial sites that offer web templates for a licensing fee, there are also free and "open-source" sources as well.